Asian-American and Pacific Islander (AAPI) entrepreneurs are addressing the underrepresentation of Asian foods in US grocery stores by starting their own online food and beverage brands. Often centered around ingredients that tell stories about their cultures, these brands offer shoppers access to unique food items sourced from AAPI communities. AAPI-owned companies such as Homiah, Immi, Wildwonder, and Fly By Jing sell products ranging from spices and sauces to infused drinks and ramen noodles, providing an authentic taste of Asian cuisine for customers who may not have access to traditional Asian grocery stores.
